CV

Research Interests

Human-Computer Interaction, Organizational Behavior, Computer Supported Cooperative Work, Crowdsourcing, Online Labor Markets, Collaboration Technologies, Knowledge Sharing, Mobile Technology

Education

Stanford University, Stanford, CA
Ph.D. Student, Management Science and Engineering (09/2011-present)
Center for Work Technology and Organization
Advisor: Professor Pamela Hinds

Cornell University, Ithaca, NY
Bachelor of Science, Information Science (May 2011)
Magna Cum Laude with a distinction in research. Major/GPA: 3.90/3.84
Honors thesis title: "'I Ate Breakfast For My Pet': Using Virtual Pets and Mobile Phones to Motivate Adolescents to Eat a Healthy Breakfast"
Advisor: Professor Geri Gay

John Cabot University, Rome, Italy
Study Abroad Visiting Student (Spring 2010), GPA: 3.88

Academic Honors & Awards

FUSE Labs 2015 Peer Economy Research Award (with Melissa Valentine & Michael Bernstein), 2015
Microsoft Research FUSE Labs

Accenture Technology Labs University Grant (with Michael Bernstein & Melissa Valentine), 2015
Accenture Technology Labs

Stanford Interdisciplinary Graduate Fellowship (SIGF), 2014-2017
Thomas C. Nelson Interdisciplinary Graduate Fellow, Stanford University

IRiSS Computational Social Science Research Grant, 2014
Stanford University, Institute for Research in the Social Sciences

HPI-Stanford Design Thinking Research Grant, (with Michael Bernstein), 2013- 2014
Stanford University School of Engineering and the Hasso Plattner Institute

Kleiner Perkins, Mayfield and Sequoia Capital Graduate Fellowship, 2011-2013
Stanford University, School of Engineering

Magna Cum Laude with a Distinction in Research, 2011
Cornell University, College of Agriculture & Life Sciences

CALS Research Honors, 2011
Cornell University, College of Agriculture & Life Sciences

CALS Academic Excellence Award, 2011
Cornell University, College of Agriculture & Life Sciences

Richard A. Church '64 Senior Service Award, 2011
Cornell University, College of Agriculture & Life Sciences

Outstanding Undergraduate Researcher, Honorable Mention, 2011-2012
Computing Research Association, sponsored by Microsoft

Dean's List, 2008-2011
Cornell University, College of Agriculture & Life Sciences

Mortar Board Senior Honor Society, 2010-2011
Der Hexenkreis Chapter, Cornell University

Ho-Nun-De-Kah Honor Society, 2010-2011
Cornell University, College of Agriculture & Life Sciences

Golden Key International Honor Society, 2010-2011
Cornell University Chapter

Louis Stokes Alliance for Minority Participation Scholar, 2009-2011
Cornell University, Department of Engineering

Academic Research

Center for Work, Technology and Organization, Stanford University
PhD Student and Research Assistant, 09/2011-present
Advisor: Professor Pamela Hinds

  • Current projects explore how communication and collaboration technologies are appropriated in distributed teams across national and organizational boundaries, what obstacles users and organizations face and ultimately how we can better design these tools to better suit user needs.

Stanford HCI Group, Stanford University
PhD Student and Research Assistant, 03/2013-present
Advisor: Professor Michael Bernstein

  • Current project focuses on the use of teams of expert crowd workers to complete highly complex and interdependent projects in short periods of time. This research introduces flash teams, which are modular, elastic and pipelined team structures that can be replicated and recombined on demand. Flash teams are encapsulated through Foundry, an authoring and runtime platform we are building.
  • Managed and mentored an undergraduate CURIS student (Summer 2013, 2014)
  • Attend weekly HCI research meetings and seminars.

Interaction Design Lab (HCI Group), Cornell University
Researcb Assistant, 09/2008-08/2011
Advisor: Professor Geri Gay

  • Assisted in the development of two mobile phone health games based on Dr. Brian Wansink's Mindless Eating research. The games were designed to conduct research into the mechanisms of mobile and social persuasion in the context of improving health
  • Helped create and lead a study on VERA, a mobile health application we designed to enhance user awareness of health behaviors and reinforce positive attitudes about health.
  • Contributed to other projects in the lab, attend weekly lab meetings, collaborate with faculty and graduate students
  • Co-authored various publications and co-presented at conferences and research gatherings

Media Effects Lab, Cornell University
Research Assistant, 01/2009-12/2009
Advisor: Professor Sahara Byrne

  • Ran two mobile phone-based health games in conjunction with the Interaction Design Lab
  • Programmed 70 iPhones with the game and experiment settings, managed the experiment, rated and sent feedback on all of the food images, helped collect pre and post test measures and assisted with interpreting the statistical results.

Nutritional Sciences Research Group, Cornell University
Research Assistant, 09/2008-09/2010
Advisor: Professor David Levitsky

  • Read, reviewed and contributed to academic journal articles
  • Met weekly to review and discuss nutrition topics and past research studies

Social Media Lab, Cornell University
Research Assistant, 01/2008-05/2008
Advisor: Professor Jeffrey Hancock

  • Assisted with data analysis for a research project analyzing the language used by prisoners

Teaching Experience

Stanford University, Department of Management Science & Engineering
Teaching Assistant to Professor Pamela Hinds, Spring 2014
Global Work (MS&E 185)

Cornell University, Information Science & Communication Departments
Teaching Assistant to Professor Geri Gay, Spring 2011
Mobile Social Networks (INFO/COMM 6940)

  • Co-created a seminar with Professor Geri Gay that examines current themes and readings in topics that relate to mobile social networks
  • Wrote the syllabus, graded assignments, led discussions and managed the seminar

Cornell University, Information Science & Communication Departments
Teaching Assistant to Professor Jeremy Birnholtz, Fall 2010
Communication and Technology (INFO/COMM 2450)

  • Updated course communication system and further integrated the social network and content management systems used the previous year
  • Assisted students with course material, wrote test questions, graded assignments and exams

Cornell University, Information Science & Communication Departments
Teaching Assistant to Professor Jeffrey Hancock, Fall 2009 & Fall 2011
Communication and Technology (INFO/COMM 2450)

  • Redesigned the course communication system by integrating the use of social networking tools, including Ning and Twitter
  • Assisted students with course material, wrote test questions, graded assignments and exams

Publications

Refereed journal articles

Sahara Byrne, Geri Gay, J.P. Pollak, Daniela Retelny, Amy Gonzales, Theodore Lee, Brian Wansink. Caring for mobile phone based avatars can influence youth eating behaviors. Journal of Children and Media, 6, 1. 2012

J.P. Pollak, Geri Gay, Sahara Byrne, Emily Wagner, Daniela Retelny, Lee Humphreys. It's Time To Eat! Using Mobile Games to Promote Healthy Eating. IEEE Pervasive Computing, 9, 3, 2010.

Refereed conference papers

Daniela Retelny, Pamela Hinds. Embedding Intentions in Drawings: How Architects Craft and Curate Drawings to Achieve Their Goals. To be presented at CSCW 2016: ACM Conference on Computer-Supported Cooperative Work. San Francisco, California.

Pamela Hinds, Daniela Retelny, Catherine Cramton. In the Flow, Being Heard, and Having Opportunities: Sources of Power and Power Dynamics in Global Teams. CSCW 2015. Vancouver, Canada.

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Walter Lasecki, Jay Patel, Negar Rahmati, Tulsee Doshi, Melissa Valentine, Michael Bernstein. Expert Crowdsourcing with Flash Teams. UIST 2014. Honolulu, HI.

Jeremy Birnholtz, Jeffrey Hancock, Daniela Retelny. Tweeting for Class: Co-Construction as a Means for Engaging Students in Lectures. CHI 2013. Paris, France.

Eric P.S Baumer, Sherri Katz, Jill Freeman, Phil Adams, Amy Gonzales, J.P Pollak, Daniela Retelny, Geri Gay. Prescriptive Persuasion and Open-Ended Social Awareness: Expanding the Design Space of Mobile Health. CSCW 2012. Seattle, Washington. [Nominated for Best Paper Award]

Refereed extended abstracts and workshop papers

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Michael Bernstein. Enabling Expert Crowdsourcing with Flash Teams. CrowdConf 2013. San Francisco, CA. 2013

J.P. Pollak, Amy Gonzales, Daniela Retelny, Geri Gay. Mobile Phone-based Examination of Emotions and Health-related behaviors. Presented at The 2011 Annual Conference International Communication Association (ICA) Pre-Conference: Seamlessly Mobile?: Mobile Communication @ a Crossroads. Boston, MA, 2011.

Amy Gonzales, J.P. Pollak, Daniela Retelny, Eric P. S. Baumer, Geri Gay. A Mobile Application for Improving Health Attitudes: Being Social Matters. Presented at CHI 2011 Workshop on Personal Informatics & HCI: Design, Theory, & Social Implications. Vancouver, BC. 2011.

Other papers and extended abstracts (unrefereed)

Daniela Retelny, Sébastien Robaszkiewicz & Michael Bernstein. Flash Startups: Crowdsourcing with Dynamic Teams of Experts. Human-Computer Interaction Consortium. Asilomar, CA. June 2013.

Refereed presentations

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Walter Lasecki, Jay Patel, Negar Rahmati, Tulsee Doshi, Melissa Valentine, Michael Bernstein. Expert Crowdsourcing with Flash Teams. ACM SIGGRAPH 2015. Los Angeles, CA. 2015.

Daniela Retelny, Melissa Valentine, Michael Bernstein. Crowdsourced Projects as New IT-Enabled Organizational Forms. To be presented at the Organization Science Winter Conference. Park City, UT. 2015.

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Michael Bernstein. Enabling Expert Crowdsourcing with Flash Teams. Paper presented at CrowdConf 2013. San Francisco, CA. 2013

Sahara Byrne, Geri Gay, J.P. Pollak, Daniela Retelny, Amy Gonzales, Brian Wansink. "When I Eat So Bad, My Pet Looks So Sad": An Initial Test of the Persuasive Effect of Feedback From a Mobile Phone Virtual Pet on Adolescent Breakfast Intake. Paper presented at The 2010 Annual Conference International Communication Association (ICA), Singapore, 2010.

J.P. Pollak, Geri Gay, Daniela Retelny. Mindless Eating Challenge. Games For Health Conference. Boston, MA, May 2010.

Posters

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Michael Bernstein. Enabling Expert Crowdsourcing with Flash Teams. CrowdConf 2013. San Francisco, CA. 2013

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Michael Bernstein. Enabling Expert Crowdsourcing with Flash Teams. Stanford MobiSocial Retreat 2013. San Francisco, CA. 2013

Daniela Retelny, Jeremy Birnholtz, Jeff Hancock. Tweeting for Class: Using Social Media to Enable Student Co-Construction of Lectures. CSCW 2012. Seattle, WA, 2012.

Daniela Retelny, Vera Khovanskaya, J.P Pollak, Eric P.S Baumer, Geri Gay, et al. A Mobile Application for Improving Health Attitudes: Being Social Matters. Cornell University Research Board (CURB). Cornell University, Ithaca, NY, 2011.

Daniela Retelny, Vera Khovanskaya, J.P Pollak, Eric P.S Baumer, Geri Gay et al. A Mobile Application for Improving Health Attitudes: Being Social Matters. Boom 2011. Cornell University, Ithaca, NY, 2011. (Received the Yahoo! Student Research Award & Google's "Computing Everywhere" Award)

J.P. Pollak, Geri Gay, Daniela Retelny, Sahara Byrne, Brian Wansink. Mindless Eating Challenge: Can Caring For a Virtual Pet Lead to Better Eating Habits? BOOM 2010. Cornell University, Ithaca, NY, 2010.

Invited talks

Daniela Retelny, Michael Bernstein, Melissa Valentine. Expert Crowdsourcing with Flash Teams. Future Workplace Summit, Stanford Visit. Stanford, CA. November 2015.

Daniela Retelny, Sébastien Robaszkiewicz, Alexandra To, Walter Lasecki, Jay Patel, Negar Rahmati, Tulsee Doshi, Melissa Valentine, Michael Bernstein. Expert Crowdsourcing with Flash Teams. Stanford HCI Group Seminar. Stanford, CA. September 2014.

Daniela Retelny, Sébastien Robaszkiewicz, Michael Bernstein. Flash Startups: Crowdsourcing with Dynamic Teams of Experts. Stanford HCI Group Seminar. Stanford, CA. June 2013.

Geri Gay, J.P. Pollak, Daniela Retelny. Mobile Health. Nintendo of America. Seattle, Washington, 14 February 2012.

J.P. Pollak, Geri Gay, Daniela Retelny. Mobile phones and Health: Can mobile phones be used to encourage healthy behaviors? Cornell University, Weill Medical Center, New York, NY, 24 September 2009.

Workshops

Stanford University Center for Computational Social Science, 09/2013
IRiSS Computational Social Science Summer Workshop, Stanford, CA

  • Week-long workshop on Computational Social Science methods organized by Dan McFarland.
  • Introduction to Python and overview of a variety of analytical skills, including processing large datasets, scraping websites for complementary information, analyzing text and link structures, and visualizing and summarizing data into useful explanations.

Stanford University Hasso Plattner Institute of Design, 08/2011
The d.school Experience: Adventures in Design Thinking, Stanford, CA

  • Week-long workshop taught by Bernie Roth, Terry Winograd and Tina Seelig
  • Introduction to the d.school’s methods of design thinking and an overview of relevant topics including entrepreneurial design for extreme affordability, cross-cultural design and creativity

Stanford University Persuasive Technology Lab, 08/2009
Peace Dot Seminar led by B.J Fogg, Stanford, CA

  • Invited to attend a week-long seminar on using technology and social media to promote peace and change behaviors.

Professional Experience

Wellcoin, 06/2010-present
Product Manager, Palo Alto, CA

  • Collaborate and report to founders of an early stage startup to finalize the product concept and execution
  • Work with CTO on all aspects of the product layout, mockups, design and user experience
  • Create content and develop strategies to best integrate it into various aspects of the product
  • Assist with upcoming Wellcoin pilots and help with other tasks as they come up
  • Develop partnerships with local and national brands and retailers
  • Create the product launch plan starting with a local pilot to a national rollout

International Business Machines Corporation, 06/2010-present
Digital Content Strategist, New York, NY

  • Assisted with the digital content and editorial coverage for the Centennial
  • Helped with the redesign of IBM's intranet and external website
  • Analyzed data on the use of social media in the enterprise
  • Attended a panel and participated in an interview for IBM's Global CEO Study
  • Invited to a workshop aimed at increasing participation on IBM's World Community Grid
  • Contributed to IBM's expertise location project
  • Currently working part-time during school year

Cornell University, Department of Communication, 05/2011-07/2011
Website Developer, Ithaca, NY

  • Designed, developed and continue to maintain a website using HTML, CSS and PHP for Professor Connie Yuan

International Business Machines Corporation, 06/2009-08/2009
IBM Corporate Intranet (w3) Specialist, New York, NY

  • Helped manage the content featured on IBM's worldwide employee intranet (w3), following the intranet's design, accessibility and editorial standards to convey IBM's corporate strategy and values
  • Wrote and edited "All IBM" stories, videos, podcasts and other multimedia which were featured on the homepages of all 380,000 IBM employees and on external websites.
  • Designed and coded web pages using HTML, CSS, JavaScript and HCI principles
  • Participated in weekly editorial calls, updated the global communication blog and worked on projects across teams including the Social Media team and the Greater IBM team
  • Received three "IBM Thanks! Awards," which recognize out-of-the-ordinary business related assistance, innovative approaches, passion for the business, enthusiasm and dedication over time
  • Guided employees on how to publish to the IBM intranet, troubleshoot problems and use Coremetrics to calculate statistics about intranet readership

Sony Music Entertainment, 05/2008-08/2008
Global Marketing Intern, New York, NY

  • Intern to the Senior Vice President
  • Developed marketing plans and managed projects for leading SONY BMG artists
  • Wrote and distributed internationally weekly global reports
  • Organized, cataloged and restructured corporate databases and worked with many programs used in the music industry including SAMIS, Digital Exchange and Music Charts

Entrepreneurship

DR Computing and Consulting, 2003-present
Founder, Scarsdale, NY

  • Founded consulting and tutoring company to assist clients with computer hardware and software issues, social media, programming, graphic design and managing databases
  • Consult clients on social media strategies, research, innovation and technology
  • Create websites, montages for special occasions, holiday cards, invitations, advertisements and videos

Mode Magazine, Spring 2009
Co-founder and Editor in Chief, Scarsdale, NY

  • Created, designed, produced and released a magazine relevant to the health and lifestyle of a teenager
  • Work included getting and designing ads, negotiating the printing, managing circulation, writing articles and deciding each page's layout and content

Leadership & Extracurricular Activities

BUILD, 09/2011-06/2015
Mentor to High School Students, Redwood City, CA

  • Mentor students at Sequoia High School weekly and help them launch a small business

Stanford Graduate School of Business Entrepreneurship Club, 09/2011-present
Member, Stanford, CA

Stanford University Hillel, 08/2012-06/2014
Board of Trustees & Gesher Program Committee, Stanford, CA

  • Graduate student representative on the Stanford Hillel Board of Trustees as well as a member of the Gesher committee, which is responsible for the graduate student and young professionals community and programming.

Cornell CALS Young Alumni Committee , 05/2011-present
Committee Member, Ithaca, NY

  • Serve on a committee of recent graduates of the College of Agriculture and Life Sciences and help the alumni office develop social media strategies to engage young alumni and keep them connected to the university.

Cornell Class Officer , 05/2011-present
Class of 2011 Officer, Ithaca, NY

  • Work with a group of class leaders from the Class of 2011 to serve as a bridge between the university and our class

Information Science Student Association, 2007-2011
President (2010-2011), Academic Chair (2009-2010), Member, Ithaca, NY

  • Lead the executive board and general body meetings, represent the Information Science undergraduates, build relationships with alumni and raise awareness of the major
  • Communicate information between students and faculty in the Information Science Department
  • Plan events including research panels with faculty and information sessions with graduate school admission directors
  • Meet with established alumni and executives interested in the Information Science program

Cornell University Information Science Department , 03/2009-05/2011
Student Curriculum Representative, Ithaca, NY

  • Elected to work with the Information Science department and Cornell administration on the Information Science degree requirements, make changes, and plan the future curriculum

Cornell University, Senior Class Campaign, 09/2010-05/2011
Co-Director of Web and Social Media, Ithaca, NY

  • Elected to serve as an officer on the Senior Class Campaign Committee
  • Responsible for implementing creative marketing initiatives using Facebook, Twitter and other technology platforms

Cornell University Duff Ball Planning Committee, 09/2010-05/2011
Director of Web and Social Media, Ithaca, NY

  • Created a website for a large annual event at Cornell, which raises money for the United Way
  • Managed the social media related to the event

Alpha Epsilon Phi, 2008-2011
Vice President (2009-2010), Pledge Class President, Cornell University

  • Created a website for the sorority as an internal communication tool
  • Managed sorority activities including planning events, communicating plans, assigning responsibilities, evaluating effectiveness and philanthropy

Ivy Council, 02/2009
Ivy Leadership Summit, Brown University

  • Accepted from a competitive pool of 800 students to attend an Ivy League leadership conference at Brown University

Professional Skills

Technical Skills: HTML, CSS, Ruby on Rails, Javascript, jQuery, GitHub, Twitter Bootstrap, Heroku, MySQL, PHP
Familiar with: AJAX, R, Java, Python, Basic Web Security

Software: Sketch, Adobe Photoshop, Web & Mobile Wireframing Tools, ATLAS.ti, STATA, Google Analytics, Microsoft Office, Lotus Notes, MAC OS, Windows

Other: User Centered Design, Usability Principles, Qualitative and Ethnographic Methods, Open Coding Techniques, Quantitative Methods, Experimental Design, Fluent in Spanish, Basic Italian

Media Coverage of Research

Stanford team looks to take crowdsourcing to a whole new level. Stanford News. August 25, 2014.

Future of work: collaboration and the trust of teams. Gigaom Research, May 9, 2014.

Sullivan, John. "Cornell students show their technology chops at Bits On Our Mind expo." Ithaca Journal, March 13, 2011.

Lazarus, Melanie. "HG Interview: JP Pollak of Mindless Eating Challenge Mobile Health Game." HealthGAMERS, September 18, 2009.

Lazarus, Melanie. "Mobile Health Games- Cornell University Leads the Way." HealthGAMERS, September 15, 2009.

Spenard, Kendra. "Students Assist with Healthy Eating Study." The Oneida Daily Dispatch, July 19, 2009.

Welych, Maria. "Virtual Pets Encourage Canastota Students to Eat Healthy." Syracuse Post-Standard, June 8, 2009.

James, Rebecca. "Can a Virtual Pet Teach Kids?" Syracuse Post Standard, November 18, 2008.

Alexander, Leigh. "Grants Awarded For Inspiring Health Games Research." Kotaku, May 29, 2008.

Olsen, Stefanie. "Wii-habilitation, health games get $2 million study grant." CNET News Blog, May 29, 2008.

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